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• Location - Covent Garden, Central London (WC2)

• Salary        -From £45000.00 to £50000.00 per annum +  Benefits

• Company -Understanding Recruitment Ltd

• Job type -Permanent

Marketing Analytics Manager

A new opportunity for a Marketing Analytics Manager to join an exciting, growing Fintech who specializes in Cryptocurrency.

 The Marketing Analytics Manager will ideally have experience within the Fintech / Financial Services sector, and be confident working with high volumes of data and using it to articulate challenges, opportunities and offer advice to senior management on how to improve the business.

 You will use tools and CRMs such as Salesforce and Pardot, and manage the quality and value of the data, with the aim to support the overall marketing strategy and improve engagement with relevant users/channel partners.

 Skills and experience needed for the Marketing Analytics Manager:

• Ideally proven experience in Financial Services / Fintech (any knowledge of Cryptocurrency would be great to have but not essential)

• Experience of working with CRM data such as Salesforce, Pardot, Appsflyer, or Mixpanel etc.

• CDP (Customer Data Platforms) experience, Segment preferred

• Strong analytics and insights background

• A desire to use analytics and technology to influence the best business decisions

• Experience of data mining from the databases to spots trends and predictions, to aid marketing decisions

• Monitor and improve data processes for quality and compliance purposes (i.e., GDPR)

• Ability to manage data from a variety of channels for current and future marketing campaigns

• Demonstratable experience of building marketing and brand plans, based on data findings

This is a fantastic opportunity for a Marketing Analytics Manager from a Financial Services background to genuinely make your mark and influence how the company continues to grow moving forward! This will suit an ambitious individual who enjoys working and learning in a fast-paced, dynamic environment.

 

Location: Fully remote currently, will need to attend the London office once a week in the future

Salary: £45,000 - £50,000 + 28 days holiday (+ bank hol), pension

 

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• Location - CENTRAL LONDON,LONDON

• Salary -£50,000 - £55,000 per annum upto £55,000

• Company -Blue Pelican Group

• Job type -Permanent

 

Data Strategy Manager - Luxury Fashion Brand Location: Remote / London Salary: £50k - £55k  The People, culture & team Reporting to the Data Strategy & Insights Director, you will work amongst a team of customer insight and data strategy experts, all focused on building out and running an EMEA-wide CRM program. The Head of CRM (EMEA) is a huge selling point for this role; an energetic and passionate character who loves her job and team – expects only the best and rewards accordingly. She is also a huge advocate for the culture and brand, describing the local EMEA and Global teams as a family, where there are huge amounts of support, collaboration, and training opportunities available at every level. We are looking for ambitious, confident, strategic thinkers who bring their own lens to the role – as there is every opportunity to have a real impact on a grand scale and to make the role your own – ownership is offered and celebrated here! The environment is extremely fast paced, so you need to be comfortable with change and demonstrate adaptability and the ability to think on your feet. The reward is joining a forward-thinking business, and highly data-driven CRM function, which offers a wealth of learning in using data to drive sophisticated CRM and personalized marketing. The company & role Described as closer to a high street retailer in its mechanics and pace, you will be joining a company that has already been heavily invested in Data Science for the last few years, partnering with one of the UK’s most advanced Data Agencies, where they have been leveraging machine learning and AI techniques and solutions to improve the decision making across the business, not just around marketing related activities. This role is focused on working closely with the external CRM & data agency to ensure the right data sets are in place for AI engines, targeted marketing, segmentations, and models to perform, which in turn inform multichannel marketing campaigns for ecomm, retail, and outlet channels. You will map out data capture points – what does that look like, where do the data flows go, to which platform and does that platform talk to all the other platforms it needs to and does it drive the right activity? Additionally, we need a strategic thinker, someone who can assess what data capture opportunities there are or could be, how do we use this in media, and what needs to be in place for all this to work properly. You will also own the customer funnel, ensuring that errors and anomalies are identified across the data flows, and fixed quickly by your team of two direct reports and partner technical experts at the data agency. Additionally, they have built a data lake in SQL, which in the main works really well, but it’s coming to the point whereas they look to do even cleverer stuff with their data, plugging new or legacy platforms into it, is throwing up problems which need to be addressed - which is where you come in.   Qualifications/Experience Educated to degree level in a numerate subject Previous experience in retail, fashion, apparel or beauty strongly preferred, in a strategic data management role Excellent communication and project management skills Strategic and analytical thinker, ability to map out data flows and data capture points for modelling, analytics and marketing activity Experience with CRM data platforms and the management of these for marketing purposes Experience in SQL or fundamental understanding of relational databases, Tableau, Python, R, Alteryx, or Javascript a plus For further information please contact:  Kate McDermott Managing Consultant - Blue Pelican Data & Analytics  You can view all our vacancies on our web site www.bluepelican.com , or call and ask for the marketing division.

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