Location -Dockland,East london(14)
Salary -From £45,000 to £50,000 per annum Plus excellent Company Benefits
Company -Lipton Media
Job type -Permanent
Data Manager
£45,000 - £50,000 + Excellent Benefits
Industry-leading media business specializing in print, digital, and events. The role of data manager sits within the company’s most profitable division centered on events and digital platforms.
Role description:
The role of Data Manager specifically focuses on managing all our client’s data needs to drive growth across the portfolio and will lead on data best practices. The candidate should have strong analytical and organizational skills as well as good attention to detail and the ability to communicate effectively with key stakeholders.
Job duties & responsibilities: Data Manager
Data Management;
·Management of all data and databases ensuring data management best practices.
·Develop, manage, and maintain audience databases used to execute marketing campaigns
·Create and implement efficient and secure procedures for data handling and analysis
·Develop and manage all processes related to cleaning, integration, layering, and enhancing data - establish appropriate processes to ensure data integrity.
·Work with marketing to identify data needs, develop and deliver group-wide and divisional data strategies.
·Manage all data processors to ensure updating and enhancing of data is to plan and within compliance practices.
·Liaise and coordinate with Data Protection Officer to ensure ongoing compliance stance across processors and processing (GDPR, GAPP, PECR).
·Deliver training sessions and create a user manual including all rules and regulations of the data and CRM processes
·Helping to develop the portfolio’s CRM strategy
Data Analytics;
·Customer profiling, analysis, and appropriate data segmentation aligned to product needs
·Assist marketers with data requirements, including campaign management
·Assist sales and marketing teams to develop statistical analysis and models of existing and prospective customers' behavior
·Create trackable and actionable customer insights using the tools at your disposal (MS PowerBI, Affino, ADvance, Google Analytics, DotMailer, and Excel), ensuring they align to product needs
·Preparation of accurate analytic reports and dashboards including trackers for all relevant budgets
·Assist marketing to build and produce Return on Investment reports on all marketing initiatives
Key skills needed:
·Good understanding of PowerBI and Excel
·GDPR knowledge or training course undertaken
·Good at working both autonomously and collaboratively to meet the needs of a variety of teams
·Understand the value of data points that allow the business to be more intelligent with the way marketing works and how these data points can be used for market intelligence that can then provide insights.
·Excellent attention to detail with high regard for accuracy
·Excellent numeracy
·Understanding of databases
·Experience of data cleansing
·Some knowledge of SQL and Python is desirable but not essential
Additional benefits:
·25 days annual holiday + an additional day for birthday + bank holidays
·4% employer contribution pension
·Season ticket loan
·Optional health scheme
·Discounted gym membership
·Flexible working hours
Lipton Media is a dynamic, proactive, and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities. We cover media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production, and editorial jobs.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.
